EPISODE 108 WITH LAZAR ŽEPINIĆ
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People don't want to see a shiny, glamorised, Hollywood-style version of reality online anymore - they want relatable and aspirational content that depicts a life they feel they can attain. At least, this is what Lazar Žepinić believes, and considering he's an experienced TikTok industry insider and self-described "PPC nerd" with years of experience to back him, you should probably pay attention.
Lazar is the founder and owner of Sellers Alley, a forward-thinking advertising company. They became the first TikTok marketing partner in Europe, and they have a proven track record of creating ads that deliver powerful results for their collection of high-profile clients.
In this episode of The Change Officer: Media & Comms, Lazar sat down with our host Ivan Zeljkovic for a frank chat about all things advertising in this rapidly evolving digital climate. This is an unmissable episode if you're a business, content creator or social media manager that wants to produce ads and content for your brand that makes an impact.
Lazar and Ivan deep-dived into:
The mistakes Facebook made in recent years and why they could ultimately cause its downfall
How TikTok's algorithm works and why it is so potent
The need for brands to move away from big-budget productions and focus on creating ads that are platform-native, relatable and tell a story
How freely sharing knowledge and information can help everyone succeed
Host: Ivan Zeljkovic
Find Sellers Alley online: https://sellersalley.com
Enjoy! #TheChangeOfficer
Production company: Poddster
Book a free consultation and start your own video podcast at https://poddster.com/