“FROM GRASSROOTS TO GREATNESS” WITH LLOYED LOBO
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"If you build a community, you won't become a commodity."
That's the key takeaway from Lloyed Lobo's extraordinary new book, "From Grassroots to Greatness - 13 Rules to Build Iconic Brands with Community-Led Growth." Lloyed is the Cofounder of Boast.AI and Traction, known for his openness, vulnerability and inspiring attitude.
In this latest episode of The Change Officer: Media & Comms, our host Ivan chats to Lloyed about this bestseller, exploring what drove him to write it, and the life-changing learnings he discovered in the process.
Ivan and Lloyed spoke about:
Why Lloyed decided to write his book as a gift to his mother
Lloyed's unconventional path into entrepreneurship
How all global phenomena go through the same four stages
The importance of community building in creating a lasting brand
This is a must-listen for brand strategists, community managers, entrepreneurs, and anyone else who is building a brand of the future!
Host: Ivan Zeljkovic
Enjoy! #TheChangeOfficer
Production company: Poddster
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