Does it *really* make sense to own a car if it's parked for 95% of its entire lifetime? Will car-sharing trump car ownership over the next few years?

That's what our guest asked himself while relaxing in a pool back in 2016 - when an idea of car sharing popped into his head. He grabbed the opportunity to what we know today as the Middle East's first and largest carshare operator.

Vilhelm Hedberg is the Founder of ekar, a fast-growing company that provides users on-demand access to a network of thousands of car-share and subscription leasing vehicles. Or in Vilhelm's words - it's the Netflix of cars.

His competitor isn't Uber, the competitor is the car owner himself.

In this conversation, Vilhelm brings us a fresh perspective of the car rental industry and the future of the transportation industry in general.

In this episode we cover:

- How to balance growth and profitability in mobility services business

- How customer data can help fuel innovation in the car industry

- Bypassing the distributor and selling directly to customers

- Putting the right team together when starting a business.

Enjoy! #TheChangeOfficer

Host: Vuk Zlatarov

Guest: Vilhelm Hedberg

Production: Creitive & Evans Media

Follow our guest: https://www.linkedin.com/in/vilhelm-hedberg-82a27b9/?originalSubdomain=ae

LISTEN TO THE PODCAST:

SoundCloud - http://bit.ly/SC_TheChangeOfficer​

Apple Podcast - http://bit.ly/Apple_TheChangeOfficer​

Google - http://bit.ly/Google_TheChangeOfficer​

Spotify - http://bit.ly/Spotify_TheChangeOfficer​