STEP 2022: Chaymae Samir, Founder of madebySUNDAY
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Stepping up to the mic for another episode of The Change Officer Step Conference Series is Chaymae Samir, the founder of revolutionary UK skincare brand, madebySunday.
Upon moving to the UK about three years ago, Chaymae spotted a gap in the cosmetics market with consumers like herself being too busy to sift through the plethora of overwhelming and overpriced options offered by conventional skincare brands. It was from this opening that madebySUNDAY was born, first in the United Kingdom, and now coming soon to Dubai.
Chaymae joined us for a frank conversation about the current state of the cosmetics industry and the opportunities she unearthed and exploited to turn madebySUNDAY into a global success.
Dig into the full episode to learn about:
- How madebySUNDAY offers more value for less to their customers by controlling the production process of their skincare range
- How subverting the usual marketing conventions of skincare products enabled madebySUNDAY to powerfully connect with their customers
- Why Chaymae as a woman in business chose to “bootstrap” madebySUNDAY and the benefits of starting a business without outside funding.
Enjoy!
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