Did you know that in late 2018, the total market value attributed to platform economics was estimated at USD 7 trillion? And that it's projected to expand to nearly one-third of all global commerce by 2025?

Setting a platform strategy starts with deciding whether to initiate your own platform or participate in an existing one. The best person who can tap into the greatest possibilities of platforms and teach us how to develop a platform strategy is on The Change Officer!

Thought-provoking, passionate, and ingeniously creative guest - we're excited to introduce you to Asma Shabab, Digital Business and Innovation Strategy Consultant at IBM.

Asma works at the intersection of strategy, customer experience, and technology to help companies become players in an AI-powered economy. She designs business platforms for numerous clients, applying the concepts of platform behaviors, policies, and ecosystems.

In this episode you will learn about:

- How to increase your chance to become a major global platform

- Can you orchestrate the Network effect

- The first steps toward building a successful platform

- How to drive real change through people in your organization.

Read the transcript of the full episode on Medium.

Host: Vuk Zlatarov

Guest: Asma Shabab

Podcast production team: Poddster

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LISTEN TO THE PODCAST:

SoundCloud - http://bit.ly/SC_TheChangeOfficer​

Apple Podcast - http://bit.ly/Apple_TheChangeOfficer​

Google - http://bit.ly/Google_TheChangeOfficer​

Spotify - http://bit.ly/Spotify_TheChangeOfficer​