EPISODE 88 WITH IBTISSAM OUASSIF
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Buy Now, Pay Later model is making a revolution wherever it appears. In the US, it was 10 years ago when BNPL stormed the markets. In the Middle East, BNPL has become increasingly popular in the last couple of years and has seriously disrupted the market.
To better understand the BNPL model and to get an insight into today’s financial world of MENA, we invited to our studio Ibtissam Ouassif, Co-Founder & CPO at Cashew Payments, Fintech Company specialized in POS financing.
Cashew’s vision is to empower a generational movement away from traditional credit products and become the most loved way to pay.
Stay with us as we uncover:
- What change BNPL has brought to the financial services industry, and Middle East in specific
- What the future holds for banks - partnering with BNPL players or introducing new services?
- How Ibtissam’s entrepreneurial journey started when she was 17 years old.
Host: Vuk Zlatarov
Guest: Ibtissam Ouassif
Check out Cashew Payments: https://www.cashewpayments.com/en
Production company: Poddster
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